A sentence in a BBC news article stirred up the Korean music industry on July 11. The article, titled “Will K-Pop’s AI Experiments Pay Off?” highlighted the increasing use of AI in Korean music production, focusing on the group Seventeen.

The BBC noted that the music video for Seventeen’s new song “Maestro,” released in April, featured graphics seemingly generated by AI. 한국을 It also suggested that AI might have been used in the songwriting process, citing member Woozi’s comments about “experimenting” with AI in music creation.

Following the BBC report, Seventeen quickly denied these claims. Woozi, the group’s member and a producer, said on his Instagram on July 14, “All of Seventeen’s music is written and composed by human creators.”

Fans of Seventeen expressed their frustration by copying Woozi’s message in the comments section of the “Maestro” music video.

After Pledis Entertainment requested a correction, the BBC removed the part of the article mentioning AI’s involvement in songwriting.