Sands China Ltd., a Macau casino operator, announced its collaboration with CCTV.com to organize and promote various kinds of cultural events, art performances, concerts, and sporting events. The platform is a news website run by China Central Television (CCTV), the state-run broadcaster of China.

The goal is to “promote traditional Chinese culture and classical works of art,” Sands China said in a press release.
The game group added that the two brands will “jointly develop new cultural brands or promote existing brands related to stage plays, variety shows, films, TV dramas, and online audiovisual content.” This is through “organizational events, tours, exhibitions, and festivals.”
The casino company also said in a statement on Thursday that it would “produce stage plays, digital dramas and other intellectual property projects in Macau” in partnership with CCTV.com , part of the state-owned China Media Group.
Another area of cooperation will be events related to “virtual sports” and “esports” contests, the company announced.
Since COVID-19 restrictions eased in early 2023, a number of Macau casino operators have partnered with entertainment providers established or based in China to announce a wide range of attractions for casino resort visitors, including live concerts, television and video programming, and award shows coordinated through Macau.
Sands China announced in early December that it had each agreed to a “strategic partnership” with Hong Kong Maoyan Live Entertainment Ltd, part of mainland Maoyan Entertainment, a cross-platform provider of Tencent Video and entertainment-related services in mainland China.
Some of the plans under the deal were cultural and entertainment projects held at properties in Sands China.
BY: 바카라사이트 추천